It is the information that allows us to identify you and facilitates the possibility of contacting or locating you. By using the WEBSITE and/or its forms, THE USER (or visitor of the WEBSITE) will share with us the following personal data: full name, phone number, email, full address (from the country of residence), Instagram username.

The personal data collected on the WEBSITE is used for the following purposes:
- The correct registration of THE USER as a buyer on the WEBSITE, including full name, email, ID number, full address (from the country of residence), phone number.
- The correct registration of THE USER in the contact forms on the WEBSITE, including full name, email address, country of residence, phone number, Instagram username.
- Compliance with mandatory procedures with public authorities and/or relevant private entities.

The data that is mandatorily required to fulfill the respective purposes is the following:
- Mandatory Delivery Data: Full name, email, full address of country of residence, phone number, ID card number, brand or business name, Instagram username.
If the required data is not provided, it will not be possible to fulfill the purpose for which it is requested. Personal data will be stored indefinitely or until THE USER withdraws his/her consent.It is the responsibility of the USER to provide true, current, accurate and complete information. Therefore, it is essential to keep this information updated by contacting hello@alemax.design in case of changes or errors.The personal data collected on the WEBSITE will be stored in the database called "LEADS". By means of these provisions, THE USER of the WEBSITE gives his/her consent to the inclusion of his/her data in this database.

This WEBSITE uses cookies that can be applied and/or installed on THE USER's devices. Cookies are text files stored in THE USER'S browser to collect information about his/her behavior on the WEBSITE. By allowing the identification of THE USER'S activities, cookies are essential for the operation and improvement of the WEBSITE. They also personalize the content of the WEBSITE and determine the advertisements shown to THE USER.

Cookies are useful and do not damage devices. They help us to identify and correct errors, as well as to fulfill different purposes, such as recognizing users, obtaining information about their browsing habits and personalizing the presentation of the CONTENT. Some cookies are essential for the correct functioning of the WEBSITE, while others are used to improve its performance and offer PRODUCTS and services efficiently.

It is essential to note that cookies have the ability to track a USER's searches and browsing habits for a specific period of time. We provide USERS with a cookie configurator (link) where they can choose to accept or reject the installation of cookies that are not strictly necessary for the operation of the WEBSITE. If these cookies are rejected, the USER will still be able to browse the WEBSITE. In practice, most browsers allow to detect the presence of cookies and automatically reject them.

THE USER gives his/her consent freely, expressly and unequivocally. By doing so, he/she allows the WEBSITE to process cookies for the purposes mentioned above. If THE USER does not agree with any of these purposes, he/she may contact the following e-mail: hello@alemax.design.

THE STUDIO collects your personal data in compliance with the provisions of the Personal Data Protection Law - Law No. 29733 and its Regulations (Supreme Decree No. 003-2013-JUS).
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And, undertakes to:
- Use the personal data obtained only for the purposes set forth in this policy.
- Not to disclose the personal data provided to other individuals or legal entities
- Maintain secrecy and confidentiality of this data even after the end of the relationship with THE USER.
- Implement technical and organizational measures in accordance with the regulations to ensure the security of personal data and prevent its alteration, loss, treatment or unauthorized access, considering the state of technology, the nature of the data and the existing risks.
- Transmit these obligations to the personnel in charge of the WEBSITE services.
- Delete all personal data processed after the end of the determined period, as well as any support or documents containing personal data.
- Process the Personal Information of minors under 18 years of age only when provided by parents, guardians, proxies or other third parties authorized for such purpose, and only for the provision of services and/or PRODUCTS offered on the WEBSITE or other services we offer.

This clause applies exclusively to the services and/or PRODUCTS provided by THE STUDIO. Our WEBSITE may include links to other services and websites not operated or controlled by us (hereinafter, the "THIRD-PARTY SERVICES"). The policies and procedures described herein do not apply to the THIRD-PARTY SERVICES. Links on our website do not imply endorsement or review of the THIRD-PARTY SERVICES. We encourage you to contact these websites directly for information about their privacy policies.

THE USER has the right to:
- Access to information: he/she can request and obtain details about the personal data stored in THE STUDIO's data banks.
- Rectification: he/she has the possibility to update, correct or add new data to his/her personal data if it contains errors, inaccuracies or is incomplete.
- Cancellation: he/she can request the deletion of his/her personal data that is not necessary to fulfill the obligations of THE STUDIO.
- Opposition: he/she has the right to oppose the processing of his/her personal data, except when such processing is stipulated by contract or law.

*ARCO Rights: Rights of Access, Rectification, Cancellation and Opposition, all of them related to the processing of personal data.

In the event that this policy does not contemplate any specific aspect, the current regulations of the Peruvian legal system shall apply. Any dispute arising from the acceptance or interpretation of this policy shall be settled by the judges of Cercado de Lima, Lima, Peru, the National Institute for the Defense of Competition and Protection of Intellectual Property (INDECOPI) or the National Authority for the Protection of Personal Data.In addition, THE USER and THE STUDIO may agree on alternative methods of dispute resolution without affecting their rights.